About Us


Power Equipment Sales Company (PESCO) was established by Peter Asselin in 1990 to serve the electrical industry in New England. PESCO has developed and maintains a line-card of complementary manufacturers to better service the end-users.

The majority of our principals manufacture highly engineered product lines. Accordingly, we place tremendous emphasis on technical training and on our ability to drive specifications.

PESCO Philosophy

Our sales strategy is to influence specifications at both the consultant and end user level, in order to put our companies in the best position to win the business.

Once having influenced the specifications, it is essential to track projects through to completion, and to close the deal. PESCO’S success in accomplishing this lies in our strong relationships with both contractors and distributors. Our dedication to working together as a cohesive team adds value.